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SPENCO PROPEL

This commercial for SPENCO was a fully CG sequence I developed from the ground up, showcasing the performance and engineering of PEBAX insoles through dynamic visuals and simulation-driven motion. The project required a balance of technical precision and artistic storytelling to highlight the product’s unique features.

- Scene Assembly & Art Direction – Designed the entire CG environment, lighting, and product visualization, ensuring a clean, high-tech aesthetic that aligned with the brand’s identity.

- FX & Simulation – Developed procedural soft-body simulations to showcase the flexibility, impact resistance, and energy return of the insoles, reinforcing their performance-driven design.

- Animation – Created dynamic motion sequences to emphasize the insole’s response to pressure and movement, ensuring every shot visually communicated comfort and durability.

- Camera Animation & Cinematography – Designed smooth, macro-level camera movements to highlight the product’s material details, emphasizing high-speed deformation and energy transfer in a visually compelling way.

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Solo CG Artist | Full CG Commercial

Spenco

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